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ANALYTICS

AMA’s business analytics team makes extensive use of data, statistical and quantitative analysis, and predictive modeling to drive decision making. We look at your business data and help you understand:

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  • Data mining and analysis - "What is the best way to present and gain additional insight from the data?"

  • Predictive modeling - "What will happen next?"

  • Optimization - "What should I do?"

 

AMA helps small to Fortune 100 businesses develop insight and turn that insight into more effective strategy. Our experience covers a range of marketing and operational functions including revenue management, customer management, trade promotion management, fraud detection, and bid pricing strategy. AMA has leveraged its business analytics capabilities to serve customers in the Financial Services, Manufacturing, Consumer Goods, and Higher Education. Our areas of specialty include:

  • Business Analytics Framework

  • Data Mining

  • Market Segmentation

  • Predictive Modeling

  • Numerical Optimization

  • Business Intelligence

  • Business Process Optimization

  • Data Science

  • Big Data

  • Application & Solution Development

  • Data integration

  • Decision Framework Development

  • Data Visualization

A full spectrum of Analytics solutions for your Enterprise

FEATURED CAPABILITIES

Business Intelligence (BI) - Tableau Partner

Create a competitive advantage with informed business decisions. AMA utilizes the latest techniques in data mining, analysis, and performance management to help you gain that edge. We can also help you set up data hosting environments with BI tools such as Tableau to assist your analyst in their decision making process.

Big Data Applications

AMA has experience with structured and unstructured Big Data applications, having tackled Big Data projects in Aerospace Engineering, Earth Science, and finance. We pride ourselves on being agnostic on software, hardware, and platform. We do have considerable experience building applications on top of Big Data using commercial off the shelf and custom development. Big Data technologies used include: Hadoop, Java Enterprise Ecosystem, Hive/MapReduce/Pig/Sqoop/Flume, SQL, XML, JSON, Unix, RESTful Web Services, Spring Framework, Apache Spark, Storm, Kafka, Enterprise Java applications, ESB. We have experience deploying Big Data applications on local clusters and the cloud. 

Predictive Modeling

For over twenty years AMA has supported complex modeling and simulations for NASA. Through this work, AMA has developed a deep analytical toolbox with broad industry applications. 


AMA’s predictive modeling team exploits patterns found in historical and transactional data to identify risks and opportunities. In turn, these models are leveraged in decision frameworks or embedded intelligence to create actionable strategy.

Strategy Optimization

With expertise in linear, non-linear and integer optimization, AMA can help you make the best strategy optimization choice possible. We have experience with third party optimizers including IBM's CPLEX, SBSI's SNOPT and NPSOL. AMA has additionally developed a large scale linear optimizer, ExPO - geared to optimize marketing strategies.

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